No doubt, you'll be reading about him in the future. To ensure the family business continues in perpetuity, meet Joey's first son who just turned 7. Joey, 33 is most in charge of marketing and of course the wing side of the business. Big Joe, 56 years old, is most responsible for a quality product out the door as he cheerleads and continuously trains the crew. Papa Joe is 78 and is the one most in charge of the product and recipes. Yes, there are actually three Joe Todaro's. Working everyday are the five members of the Todaro family: Cookie, Carla and the Joes. ThereÕs their floating manager, Santo Falsone. It takes more than Kuzara Brothers, Mike, T and Joe they've been helping out for more than 20 years. If you'd like to reread the story for background information, you'll find it online by going to and clicking the "Previous Issues" picture and clicking the fall 1998 cover or go straight there at Now that there are two locations with monster sales, it takes more than managers Jimmy "D" at the new location on Main Street (Amherst) and Vinny D'Amico at their original store on West Ferry Street. In the fall of 1998, we did our original story about La Nova. And they have their special definition of marketing given their unique history and status in the Buffalo pizza market. The success formula is still the same: product first, operations second and then when you have something worth telling people about, market like mad. Much has changed in the way things are, but nothing has changed in the way the Todaro's manage their business. The wing side of the business has doubled and Carla Todaro became Mrs. The interior of the old store got a facelift. When America's busiest pizzeria opens a store as popular as the original you have to ask, " How did they do it?"Īfter spending another memorable four days in Buffalo doing this second La Nova story, I can tell you that there have been quite a few changes. Sales for the first few weeks of May 2001 were incredible, even by La Nova standards, PMQ had to come back and revisit the Todaro family to follow up on the original story we did three years earlier. The commotion at 5151 Main Street is no accident, it's the long awaited opening of La Nova's second store and Buffalo, New York, is celebrating. Neighboring businesses are complaining that their parking lots are filled yet their stores have no customers. Police officers are busily working to keep traffic moving.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |